Do you need to become a better businessperson?
Are you an entrepreneur?
Perhaps an executive?
Maybe you’re a manager or supervisor…
You can learn how to market, recruit talent, train and appraise performance, keep satisfied employees, motivate employees, work as a team, manage resources, and become an entrepreneur through our courses.
Who you learn from is just as important as what you learn. We created The Best Business Coach based on more than 30 years of practical experience in business, both for-profit and non-profit, in responsibilities ranging from worker bee to leader, from employees to entrepreneurs.
You get to learn the lessons we did…without the pain and suffering we had.
“The purpose of a business is to create a customer.”
Your business has only one purpose: to create and keep a customer. Why? Because that customer provides the money that satisfies your needs. Yet how many times have you gone into a business and discovered they didn’t seem to want your money?
Have you gone into a store and been ignored by the employees? Maybe they were busy doing their “job” like stocking shelves or rearranging clothes…or were hanging out in the digital world on their smartphone? Were they too busy doing the “job” to do the real work of the business, creating and keeping customers?
Have you had somebody try to sell you something that wasn’t what you wanted or needed? Whether it is a service or a product, too often we get hammered by people who are convinced their widget will work wonders for us…but their widget was designed by them, for them…not their prospective customer.
Look at our catalog of courses, all designed to help you become a better businessperson.
“Because the purpose of a business is to create a customer, a business has only two basic functions: marketing and innovation.”
You may not realize this, but this singular truth will have profound effects on your success: your business is a marketing business. Too often we think that marketing is promoting our business, but that’s only one part of marketing.
Marketing is so much more! It is everything from identifying your market to delivering your offering and everything in between…and it all revolves around people…your customers and your employees. You need skills to manage a business, skills that are different from the skills needed to produce the offerings a business has.
Innovation is often misunderstood by people who don’t understand the two very different types of innovation: sustaining and disruptive. I hate it when I hear people describe what they do as “disruptive” when the only thing it disrupts are my synapses…and many business people don’t understand how to develop innovative products or services…
And that’s where The Best Business Coach can help.
Our courses cover what you need to become a successful businessperson.
“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view.”
We’d love to hear from you. We have a variety of workshops and seminars (live and online), and can create content just for your organization!
Check out our online offerings!